Cakezone is one of the first online bakeries in India. Unlike other brands, Cakezone operates out of dark kitchens and runs a made to order model across India. The brand is popular among the working crowd in cities like Bengaluru, Hyderabad, & Pune. Cakezone started with a single location and 2 chefs and now has over 200 people in the organization. Cakezone used UrbanPiper’s HUB to simplify menu, order and inventory management across multiple aggregators. With HUB, Cakezone team were able to scale their operations smoothly and have introduced 2 new brands - GoldenBrownies & Flaspo.
With its unique model, Cakezone has achieved great customer satisfaction and gained popularity in the metros. Launched in 2016 by techies, the brand has faced challenges with menu & inventory management across multiple brands and food delivery platforms. The time-consuming process of updating menu and stock for each aggregator had always been the concern for Cakezone’s fast-paced model.
With UrbanPiper’s HUB integration, Cakezone was able control their menu across multiple platforms from a single dashboard instead of working on multiple dashboards. Cakezone were able introduce new items to their menu on the go during the peak hours of festivals and events.
"The tech cost is so huge that it cannot be maintained in-house as efficiently as a reliable partner like Urbanpiper does for us so the cost that we incurred for Urbanpiper is very meager when it is compared to the tech cost of our own and the efficiency is many times more than when it was run on our own, yeah! that's my suggestion for you guys better be it in the hands of a player like UrbanPiper whom you can trust and run your tech capabilities in their hands."