California Burrito is one of the first restaurant chains to bring in the fusion of Mexican & Indian cuisine to the Indian audiences. The brand used UrbanPiper to manage various processes such as menu & inventory management, thereby optimising the online ordering process for customers, by reducing cancellations, & providing faster order processing, getting a leg up on its competition.
Since its launch in 2015, California Burrito has found itself at the forefront of modern style restaurants. The business has seen tremendous growth in online channels, gaining popularity among working professionals in fast-growing cities such as Bengaluru and Hyderabad. With the growing numbers, California Burrito struggled with account reconciliation, maintaining data hygiene, and operating online stores across multiple channels.
With UrbanPiper’s HUB integration, managing menu and inventory across multiple channels was entirely automated. The brand could now track how its business was performing across all online stores from a single dashboard. California Burrito could now track their top-performing dishes and categories to make strategic marketing plans, and managing overall restaurant operations was drastically simplified.
"One of the great things about working with UP is that I see the same faces that I saw back when we started with them. They are trustworthy people, they're hard-working people, & we know each other very well not. It's not a situation where the faces keep changing every day, where you have a new person you're relating to. They have a great core team, & their DNA, which is to build sustainably and fundamentally, aligns with our own. It's a group of people who see the future and make the journey to that place that they want and do it together as a team. They get good people, they give great service and they build for scale, & that's fundamentally what we like about working with them."