Chai Point is one of the leading tea and fast food chains of India. The brand is popular among working professionals in metropolitan areas of the country. Chai Point stores offer unique experiences for customers in different places such as airports, corporate parks among other popular locations. The food chain is also popular for delivering tea and food to offices, the brand now manages a high frequency of orders from its online customers. Chai Point’s food chain model became a great way to connect with its customers has inspired numerous new chains across the country offering tea and fast food for the Indian crowd.
Chai Point realised the potential of online ordering space in the country and set up multiple outlets that now delivered food along with serving in-store. This brought out challenges in managing the menu online, tracking both online and offline orders, and updating orders on multiple dashboards. This process was laborious and time-consuming. The team needed a centralized control over restaurant operations to cut down manual errors and increase operational efficiency.
With UrbanPiper’s HUB integration, Chai Point was able to control its menu across multiple platforms from a single dashboard. Chai Point was able to maintain consistency across their menu both on food aggregator platforms and on their own ordering website and application designed by UrbanPiper. The inventory management was now seamless across multiple platforms. UrbanPiper’s reporting and analytics module would help the team understand customer behaviour with stats on top-selling items and top-selling category.
"We were able to build a very strong delivery brand, and we have got miles to go, but frankly to grow very fast in the delivery space even though we had no background got enabled because we were able to latch on to the UrbanPiper platform"