Transforming Online Delivery For Cinnabon With UrbanPiper

With a majority of orders coming from aggregator platforms, discover how Cinnabon transformed its online delivery operations by using UrbanPiper's services for menu management and direct integrations with multiple aggregators.



Products Used
Number of outlets
United Arab Emirates



When it comes to satisfying your sweet tooth, one brand has been a household name for decades - Cinnabon. Known for its delicious, warm cinnamon rolls and aromatic coffee, Cinnabon has established itself as a global brand with thousands of locations worldwide. In recent years, the brand has made significant strides in the digital space, catering to the ever-growing demand for online delivery. While navigating the challenges of the pandemic, Cinnabon has transformed its operations to ensure customers can continue to enjoy their mouth-watering treats safely and conveniently. As a result, the brand has seen continued success, with a loyal fan base that spans the globe. 

In the Middle East, Cinnabon is a part of the Cravia Group, which was founded in 2001, and has become a well-known brand for its exceptional hospitality and delicious cuisine in the UAE. With over a decade of success, the company has catered to millions of customers through its renowned franchises, including Cinnabon, Seattle’s Best Coffee, Carvel in UAE and Zaatar w Zeit in UAE and KSA.


In 2019, over 50% of orders for Cinnabon were coming from aggregator platforms. However, manual order processing proved to be an inefficient and time-consuming task, leading to delays in deliveries and unhappy customers. Additionally, managing menus through an Excel file presented a major challenge, especially when it came to uploading images.

Fast forward to today, where Cravia now receives a remarkable 85% of its orders from aggregator platforms. With this significant shift in their business, managing all online order channels on a single dashboard became paramount. The brand needed to eliminate manual order punching and have the ability to make real-time changes to its complex menu.


To overcome these challenges, Cinnabon decided to use UrbanPiper's services for menu management and direct integrations with multiple aggregators. Let's delve into the reasons why UrbanPiper became the game-changer for Cinnabon, and how their exceptional support played a pivotal role in their success:

Menu Management Made Easy: UrbanPiper's menu management feature offered Cinnabon a centralized platform to effortlessly manage menus across multiple aggregators in real time. No more manual updates or discrepancies between platforms. With UrbanPiper, Cinnabon could ensure consistent and accurate menu representation across the digital landscape.

Seamless Aggregator Integrations: UrbanPiper's direct integrations with multiple aggregators eliminated the need for manual order processing. Orders from various platforms seamlessly flowed into a centralized dashboard, streamlining operations and minimizing errors. Cinnabon bid farewell to the time-consuming task of manually handling orders, allowing their team to focus on what truly matters - delivering exceptional treats to their customers.

Efficient Order Monitoring: UrbanPiper's centralized dashboard provided Cinnabon with an intuitive interface for monitoring orders. Real-time insights and analytics empowered their team to stay on top of operations, improve efficiency, and minimize delays in deliveries. With UrbanPiper, Cinnabon had full visibility into their online delivery ecosystem, ensuring a seamless experience for their customers.

Exceptional Support: UrbanPiper's dedicated account managers were there every step of the way for Cinnabon. Whether it was resolving queries, addressing issues, or providing guidance, UrbanPiper's support team delivered prompt and efficient assistance. Cinnabon experienced peace of mind knowing they had a reliable partner to rely on.

Constant Technological Advancements: UrbanPiper's commitment to innovation ensured that Cinnabon always had access to the latest technology for managing their online delivery operations. As the industry evolved, UrbanPiper continuously improved its platform, equipping Cinnabon with the tools they needed to stay ahead of the competition.

In summary, UrbanPiper became the catalyst for Cinnabon's success in overcoming their online delivery challenges. With seamless aggregator integrations, real-time menu management, efficient order monitoring, exceptional support, and ongoing technological advancements, UrbanPiper proved to be the partner Cinnabon could rely on.

Are you ready to experience the same level of success? Contact UrbanPiper today and take your restaurant's online delivery operations to new heights. Our dedicated team is ready to guide you towards a future of streamlined efficiency and unrivaled customer satisfaction. Together, let's revolutionize your brand's online presence.

Apart from the product serving the brand’s needs, UrbanPiper's exceptional support was a major differentiator for Cravia. UrbanPiper's dedicated account managers were always available to assist with any queries or issues faced by the brand, ensuring that they received prompt and efficient support.

We faced many challenges when we started receiving orders from aggregator platforms, and manual processing led to delayed deliveries. UrbanPiper's services for menu management and direct integrations with multiple aggregators were seamless and eliminated the need for manual processing. Additionally, the UrbanPiper team has always been available when we have needed assistance and we have seen continuous improvements to the platform.

Fahd Nazir - Group Head Of IT

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