Customer Success

6 Pro Tips to Improve Your Restaurant Reviews

Did you know that a mere one-star increase in your restaurant’s rating can spike your revenue by 5-9%? That's right, according to Harvard Business School, those stars do translate into dollars​​. It's all about strategy and a pinch of magic in customer service.

In this quick read, we're dishing out six tips to improve your restaurant reviews. Let’s dig in!


Tip 1: The Golden Rule: Customer Experience Above All

Picture this: your guests step into your restaurant and are immediately enveloped in an ambiance that whispers (or shouts), 'You're in for a treat!' It's that initial impression that sets the tone for an unforgettable dining experience. Here's how to make it happen:

  • Design and Décor: Your restaurant’s design should reflect its soul. Is it cozy and intimate, or bold and vibrant? The décor sets the stage.
  • Warm Welcomes: Train your staff to greet guests with genuine warmth. A friendly smile can go a long way.
  • Attention to Detail: Small things matter – from the cleanliness of the entrance to the music playing in the background.
Restaurant staff welcoming diners.

Remember, every step of the customer journey matters – from a warm welcome to a fond farewell. And if things go south? Make it right, and turn that frown upside down. A satisfied customer is a reviewing customer!

Tip 2: Quality and Consistency in Every Bite

Your food is the star, but consistency is the director. It’s not just about having a few signature dishes; it’s about ensuring every plate, every day, is up to scratch.

  • Quality Ingredients: Source the best ingredients for your dishes. Fresh, high-quality ingredients speak volumes.
  • Consistent Preparation: Standardize recipes and cooking methods to ensure consistency. Your customers should know what to expect each visit.
  • Regular Training: Keep your kitchen staff sharp with regular training sessions.
High-quality images of dishes.

Tip 3: Respond to Reviews – The Good, the Bad, and the Ugly

Online reviews are the new word of mouth. Engaging with them shows you care about your customers' experiences.

  • Thank the Good: Always express gratitude for positive reviews. A simple thank you goes a long way.
  • Address the Bad: Respond professionally to negative reviews. Offer solutions and show a willingness to improve.
  • Learn from the Ugly: Sometimes, negative reviews have a silver lining. Use them to identify areas for improvement.
Restaurant staff replying to reviews.

Tip 4: Make It Social Media-Worthy

Social media does more than just showcase your dishes; it amplifies customer experiences and, in turn, influences reviews. Create an environment and menu that not only draw people in but make them eager to share their experience online:

  • Photogenic Dishes: Create visually appealing dishes. Think about color, composition, and plating. When customers share these images, it not only promotes your restaurant but often accompanies positive captions that can influence potential diners to visit and review.
  • Unique Ambiance: Give your restaurant a unique vibe that people want to capture and share.
  • Engage on Social Media: Use platforms like Instagram to engage with customers. Share behind-the-scenes content, feature customer posts, and create a community around your restaurant. Reposting customer photos and reviews fosters a positive relationship, encouraging others to share their experiences too.
Diners posting food images online.

When you make waves on social media, you’re not just serving dishes; you're serving stories and experiences that resonate with your audience.

Tip 5: Leverage Restaurant Analytics for Insights

Leveraging data from restaurant analytics can offer insights into what your customers love most, guiding you to make data-driven decisions that can positively impact reviews:

  • Spot Trends: Are they loving your new pasta dish? Make it a highlight! Are they visiting more during happy hour? Extend those specials! Understanding these patterns helps you create experiences that your customers are eager to share reviews online for.
  • Tailored Experience: Use insights to customize the dining experience, making every visit unforgettable. Tailoring the dining experience based on customer behavior and feedback can lead to more personalized service, which customers are likely to mention in their reviews. For instance, noticing a trend in positive reviews mentioning a specific dish or service can guide you to emphasize these aspects further.
Restaurant staff taking notes.

Tip 6: Don’t Be Shy: Actively Seek Out Reviews

Last on the list, but certainly not least, is getting proactive about reviews. If your customers are all smiles, nudge them to share the love online.

  • Active Engagement: Get your staff to check in with customers, ensuring they're having a blast.
  • Feedback Channels: Offer a buffet of feedback options – from in-person chats to online surveys.
  • Act on Feedback: Show your customers you're listening by implementing their suggestions.
Satisfied diner giving a feedback.


Q: How often should I check my restaurant's online reviews?

A: Regularly! Keeping tabs on your reviews helps you stay on top of customer feedback and address any issues promptly.

Q: Should I respond to negative reviews?

A: Absolutely. Responding to negative reviews not only demonstrates that you value customer feedback but also that you're committed to making improvements. To help guide you, here are example replies for both positive and negative reviews. Feel free to adapt them according to your brand's tone and approach:

  • For a positive review:

"Thank you for your kind words! We're thrilled to hear you had a great experience and look forward to serving you again soon."

  • For a negative review:

"We're sorry to hear your experience didn't meet expectations. We appreciate your feedback and are taking steps to ensure it's better next time. Could you please contact us directly so we can make this right?"

Q: Can social media really impact my restaurant's reviews?

A: You bet! A well-curated social media presence can profoundly influence how customers perceive your restaurant, often encouraging them to leave positive reviews. 


In the end, it's all about creating an experience that customers can’t wait to share. By implementing these six strategies, you’re not just boosting your reviews; you’re enhancing your entire customer experience. So, get out there, make those changes, and watch as your restaurant's reputation soars!

And here's a bonus tip: UrbanPiper streamlines your menu management and online orders, enhancing customer experience and positively impacting your restaurant reviews. It's the smart way to upgrade your service, ensuring that every review shines as bright as your offerings.

Damini Chandankar
Content Marketing Manager

Blending industry insights to craft delectable content for restaurateurs is my passion.

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