Why California Burrito Relies On UrbanPiper’s Hub To Scale Across India

A rapidly growing California Burrito found the solution to its aggregator management woes in UrbanPiper’s Hub

Results

+93%
Mark Food Ready
+193%
Order Volume
-54%
Cancellations

Calfornia Burrito

Products Used
Hub
Number of outlets
37
Location
India

Results

+93%
Mark Food Ready
+193%
Order Volume
-54%
Cancellations

Overview

California Burrito is one of the first restaurant chains to bring in the fusion of Mexican & Indian cuisine to the Indian audiences. The brand used UrbanPiper to manage various processes such as menu & inventory management, thereby optimising the online ordering process for customers, by reducing cancellations, & providing faster order processing, getting a leg up on its competition.

Challenges

Since its launch in 2015, California Burrito has found itself at the forefront of modern style restaurants. The business has seen tremendous growth in online channels, gaining popularity among working professionals in fast-growing cities such as Bengaluru and Hyderabad. With the growing numbers, California Burrito struggled with account reconciliation, maintaining data hygiene, and operating online stores across multiple channels.

Solution

With UrbanPiper’s HUB integration, managing menu and inventory across multiple channels was entirely automated. The brand could now track how its business was performing across all online stores from a single dashboard.

California Burrito could now track their top-performing dishes and categories to make strategic marketing plans, and managing overall restaurant operations was drastically simplified.

The product dramatically simplifies operations and you get accurate data. Once you start using this tool, you can never go back.

Bert Mueller

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